Your customers leave - but they're not lost
Think about how many people visited your site last month. Hundreds? Thousands? 98% of them didn't call, didn't fill out a form, didn't buy. They simply left. But that doesn't mean they're not interested. It means they weren't ready yet.
What is remarketing
Remarketing (or retargeting) lets you show targeted ads to people who have already visited your site. An ad "follows" them on Google, Facebook, Instagram - reminding them that you exist.
Why it performs so well
The reason is simple: you're talking to someone who already knows you. You don't need to explain what you do - they've already been to your site. They just need a small push: an offer, a reminder, social proof. The cost per conversion is on average 50-70% lower than standard campaigns.
Strategies that work
You don't show everyone the same ad. The person who viewed a specific product sees that product with an offer. The person who abandoned the cart gets a reminder. The person who read an article sees something related. Personalisation is the key.
Remarketing with AI
Modern AI tools analyse each user's behaviour and automatically optimise which ad they see, when, and on which channel. The combination of human strategy with AI optimisation achieves results that were impossible just a few years ago.
Get started with these steps
Install pixels (Google Tag, Meta Pixel) on your site. Create audiences based on behaviour (which pages they visited, how long they stayed). Create personalised messages for each audience. And monitor the results closely.
The cheapest customer is one who already knows you. Let's bring them back together.